What Should I Do If Reverend Billy Is In My Store?
Named After The Infamous Starbucks Memo
In these pages we go inside the Disney Store on 42nd Street (the high church of retail) to witness staged dramas against consumerism that employ eight hundred Disney characters with their reeling eye-balls and sky-cracking grins as the mise-en-scene. We encounter the icon-twisting logic of credit card exorcism performed in front of astonished tourists and listen to a gospel choir made up of recovered preachers' kids singing anti-Starbucks anthems at the cash register of the $5 latte. We watch as the defense of a community garden is turned into an Off-Broadway hit and join with the Reverened as he preaches love and peace to the crowds that gathered spontaneously in Union Square after the attacks of September 11.