The Bad Puns of HSBC

For those of sinners who still fly - we know the bad puns of the HSBC. The advertising campaign that traps travelers in the "jetway" - the hallway on wheels, wheeled up between the gate and the jet, where we stand in our last line before sitting in the airplane itself.

http://youtu.be/YYVNHRD_AAw

 

The HSBC puns campaign went on for years. One word would have several meanings. Example: The word SECURITY is repeated three times, the word blazoned over three images. One, an island with a lonely well-guarded house. Two, a teddy bear. Three, a passport with a security code on it. The word "security" with three different meanings for three different perspectives. HSBC positions itself as the "World's Local Bank" - doing business in 81 countries - by insisting that it is sensitive to the different ways that people in different cultures see things. But HSBC is a fossil-abusing bank on a world scale, according to researchers at the World Development Movement, WDM.org in London. As a top financial supporter of climate-disrupting pollution, the bank makes us all insecure. It invests in coal mines and coal power, and heats the atmosphere with carbon dioxide. Now HSBC's profits take the security of a stable climate from us. HSBC's investments have one meaning for all people everywhere: Death, death and death.