
America's Most Endangered Malls
http://finance.yahoo.com/news/Americas-Most-Endangered-usnews-1952033275.html?x=0&.v=1
Let's apply the word 'endangered' to malls. Let's personify them, and lend characteristics of the natural world to our economic system while doing so. Let's use phrases like "Malls have a natural lifespan", "architecture evolves", "fight to survive", and "retail landscape".
When people begin to think of the economy as they do of the weather, they will quit seeking root causes.


Questions
root causes