The Church of Stop Shopping returns to New York now, after a week in the Bay Area. A highlight: we launched the “Extinction Resurrection” campaign at the front doors and inside the big banks that finance climate disruption. Then, each evening we went indoors to a concert stage–and direct activism spiced up the prayers, songs, and shouts of “Earthalujah!”
In “The Revolt of the Golden Toads” tour, we concentrated our crawling and hopping on JPMorgan Chase and Bank of America–which move billions into coal-fired power plants. We believe that the Golden Toad was forced into extinction 25 years ago by drought conditions in their cloud forest home–destruction that was funded by these banks.
Our impact this week in San Francisco? It is impossible to make Nielsen Ratings from activism. Clearly more and more people know they must now be Earth radicals. Put some URGENCY in the EMERGENCY. Our post-big-daddy-god church, with the wonderful music, tries to activate direct action. In nine Bay Area performance events we had something short of 2000 individuals in our audiences. Our media coverage was good and in our interviews we tried to be guided by the Extinction Resurrection theme, which is surreal and funny–but people get it. It’s about survival.
We’re not celebrities. Celebrities don’t “Stop Shop.” So we have to land the message manually. During “Toads” we went at it non-stop for 6 days and 6 nights. The upside for the non-celebrity approach is this: it builds communities. (We call people who join our church–the citizens of “Earthalujahville.” For instance, we were fed, transported, and offered beds by Earthalujahville citizens as we zig-zagged around the Bay.)
Everyone in the Stop Shopping Church experienced Hurricane Sandy–and the super storm created our new songs and put us into the masks of extin...