Starbucks is Pirating the Trademarks of Indigenous Coffees!
Join Ethiopian activists, Rev Billy, Oxfam & Global Exchange
More than a year ago, the country of Ethiopia approached Starbucks and asked the company to lead the coffee industry by example and sign an agreement recognizing Ethiopia’s legal ownership of its fine coffee names, such as Sidamo, Harar, and Yirgacheffe—ancient names that have been part of Ethiopia’s culture for centuries. If companies like Starbucks signed such agreements, Ethiopia would occupy a stronger negotiating position with foreign buyers, capture a larger share of the market associated with its coffee names, and better protect its brands. And the country’s millions of coffee-producing families could rely on a decent income, as coffee has accounted for 40 to 50 percent of the country’s total export earnings and has provided jobs for an estimated 15 million people. Coffee families are experiencing hunger and malnutrition now – with high child mortality rates.
But Starbucks Said No! Read more about our action...